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hacking the Pentagon, you know that anything is hackable. Individually programmed sites,howeversites, however, are the least likely to be hacked. There isn’t much gain in it. They get one website. Why bother when they can get thousands, quite easily. We actually had a credit union that recently came to us for help. They have malware on their site due to a plug-in their programmer used and got hacked. Anti-virus software was blocking all traffic to their site, costing them gob tons of money. And their designer didn’t know how to fix the problem. Our modules are custom programmed. And when our programming is done, you own it all. If you want to hire another programmer or move to any web hosting platform, no problem, there are thousands of .Net programmers and web hosting sites available. It belongs to you.
Onsite Content So, you have made your website and it looks fabulous. YAY. Now what? Oh content. What do you put in there? Let’s see. What do you do? Well you need a menu structure, this guides the customer and gives them a brief synopsis of your products and services. We call this the User Interface. Done properly your users will have an easier time navigating the site and be more likely to engage with you. Yay. Menu structure done. Content on the page. In depth description of what you do and provide, why you are the best. You have written some good content and feel pretty positive about it. Website done. Not. Now you need to get Google to see it. You have to figure out how to get Google to crawl your page. More research. Ok, figured that out. Why are you not ranking in the Search Engines? Why aren’t you getting any website traffic?
Getting Search Engines to Send Traffic to Your Website We talk a lot about Search Engine Optimization. This is more than where you place content on the website. This includes a Search Engine Strategy that looks at your website as the focus for all your digital properties. We believe Digital Knowledge has to come first. Digital Knowledge Management entails identifying, managing, and curating your digital entities. This includes cataloging all of the information you want the public to access about your business. At a foundational level this is simple data like name, address, and phone numbers that are located throughout your digital properties. These need to be diligently monitored. Anyone can go to your Facebook and suggest an edit. If you are not monitoring this, after 14 days will Facebook will make the changes. I actually had someone attempt this on Facebook this week. They have our owner’s personal cell and tried to change our business phone number. You have to monitor your digital properties. As you grow, so does your digital knowledge base. Some companies have innumerable documents and videos that can be shared with their customers. These are also digital knowledge and properties.
But without a cohesive digital strategy, users can easily become overwhelmed and confused. Confused buyers don’t buy. This content needs organization that enhances the user experience and is quickly accessed.
How We Do Things Differently What Tulsa Web Design – Design Your Site does, is understand your business. We discuss your ideas for marketing and market differentiation. As a digital marketing agency, this is imperative. We start with questioning you about how you want your digital properties to represent you and which properties you feel will best help you. What do you think are the keywords people use to find you on the Internet? Where are your current pains in growing your business? Do you need a content management system so that you can update your products and services and add to your growing business?
Search Engine Strategy Now, our research starts. We invest time in performing a baseline audit of what you have now as far as digital knowledge and properties go. In this audit, we determine what the best long tail keywords are for your marketing strategy. Long tail keywords generate more focused consumers. As
search has progressed people type more and more detailed information to come up with the most accurate answer to their needs. Google focuses on semantic keywords, which means it also sees words that support that keyword. We have a roofing contractor as a customer. Well, the generic keyword “roofers Tulsa” is HIGHLY competitive. Sure, that keyword gets a lot of hits, so we don’t ignore it. But to get the market he is truly after would be something more like Metal Roof Installation NE Oklahoma. Which is what one of his current customers typed in to find him. We also analyze your top competitors and what they are doing to rank on Search Engines. This is intensely time consuming by the way. There is a ton of data to pour over. Baseline Audit Next, we will meet with you again and go over this information with you. Our research will provide you with a list of keywords that people actually type in and how many searches are done each month. Together we will decide the top keywords and how to focus them on your website. Of course, then comes design. Your home page is usually the first impression someone has of your business. Your branding even. It needs to speak to your consumer. Make them warm and fuzzy inside, whatever that warm and fuzzy is for your consumer. We work with you to implement a site that uses your branding and marketing together. Website Development Your baseline Audit plays into creating your menu structure. Your information architecture is vital. It affects the user experience, leading them on a journey through your website and keeps them there, increasing your website traffic. Depending on your business your menu structure can be quite simple, just a few menu buttons, or can also be quite extensive, like for an Ecommerce site we are doing who sells hundreds of products with different product categories. We have to figure out where all this different information belongs and will make the most sense to consumers and the keywords that people use to find these products. Every page has a unique file name tailored towards keywords. Google Juice.
Eek. Then we start worrying about On-page SEO. We have discussed this before so I am not going into great depth here. If you don’t know by now, you have been tuning us out. Inner page design, content, and images are tailored to your keywords. Yes, Google Juice. This is not something that all web designers do. Lots of programmers will use a templated site and throw in a little keyword action that doesn’t really help you. Tulsa Web Design – Design Your Site takes the time to know your business and tailor your content around your brand in a natural and organic way. Search Engines want quality, informative content. We run all sorts of analytics and testing throughout development against Google rules and best practices to make sure your page is performing optimally. This includes a lot of server work and redirect of old pages. This is just the website. You have to address your other digital properties also. Branding is key. Know, Like and Trust. How do you get there? With the marketing team at Tulsa Web Design – Design Your Site.
A successful path forward with Digital Knowledge Management includes execution across a number of areas such as content, reviews/ratings, making your website secure and mobile-friendly, deploying structured data (Schema, in particular), in addition to more traditional elements — including SEO, social media engagement, and even paid social and search options.
Success today is not found in a single tactic. It comes from executing a sound online marketing strategy that combines multiple approaches to ensure the best consumer experience and drives traffic to your website. After all, search engines don’t reward you for having a plan. They reward for excellence of execution. Tulsa Web Design – Design Your Site has the answer to all your digital knowledge and digital property needs. We build beautiful, custom websites and so much more. Grow your business with us and take the stress out of your digital marketing endeavors. Contact us now to learn more about our comprehensive approach to internet marketing, website development and application development.
Digital Knowledge Manager 918-201-2770 http://www.designyoursite.net [email protected]